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Reputation marketing
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Reputation marketing : ウィキペディア英語版
Reputation marketing
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.
==Impact==
A study done by Neilsen in 2012 suggests that 70% of all consumers trust online reviews (a 15% increase in the last four years), second only to personal recommendations.〔(【引用サイトリンク】 title=Global Trust in Advertising and Brand Messages )〕 This gives credibility to the social proof theory, in the famous study done by Muzafer Sherif and is also highlighted as one of the Six Principals of Persuasion by Robert Cialdini.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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